WhatsApp explores ads in chat app: Report

WhatsApp explores ads in chat app: Report

Tech News

Meta owned WhatsApp is reportedly considering adding ads to its chat app as the parent company looking for ways to increase revenue, FT report cited

Teams at Meta have been discussing whether to show ads in lists of conversations with contacts on the WhatsApp chat screen, but no final decisions have been made, sources close to the development informed FT.

The report also said that Meta is also considering adding a subscription fee to use the app ad-free but many company insiders voiced against it. 

Meta did not immediately respond to a Reuters request for comment.

(This is a developing news)

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Updated: 15 Sep 2023, 10:07 AM IST

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