Vodafone Idea is now 'Vi', New Branding Revealed

Vodafone Idea has introduced the new integrated brand logo, which is Vi (which will read ‘We’ in English). This logo is made by combining the initial English letters of both the network Vodafone and Idea. Which is also small and quite simple. The company introduced this logo through a virtual conference. The company says that this new brand logo is designed for the Digital Era. Let us tell you, after 31 years of the merger of Vodafone Idea, the company has now finally introduced the new Vi brand logo. The new branding has been updated on the website and app and soon this branding will also be extended to SIM cards, bills, billboards, etc.

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Talking about this, Ravinder Takkar, MD, and CEO of Vodafone Idea Limited said that the two units were merged two years ago and since then their focus has been on the integration of these two large networks. He said that he is very happy to present Vi today. In addition, he said that Indian users are very optimistic, who want to get ahead in life. He would definitely like a reliable partner to help in this journey.

Thakkar further said that Vi is not only a symbol of the merger of two big telecoms in the world but also provides a ‘World Class Digital Experience’ on 4G networks to 1 billion Indian users.

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Let us tell you, the company has also revealed the ‘Happy Surprises’ program, under which users will get a chance to win prizes on the Vi app daily. Not only this, but mobile users can also create and download their own customized Vi Tune through the Vi app or MyVi.in.